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Some consumers buy up less expensive versions of their favorite celebrities' accessories in an effort to try to become more like the celebrity they admire. It may seem silly, but it's true! Consider, for example, the wild popularity of replica Ray-Ban sunglasses. The originals were worn by Tommy Lee Jones and Will Smith in the movie "Men In Black," by Tom Cruise in "Risky Business," and countless other movie stars in real life. By wearing these sunglasses, many consumers feel they are carrying a little "star quality" with them, thereby boosting their confidence.
|Jennifer Mathes, Ph.D.|