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Every year, designers launch new lines of sunglasses to satisfy the changing trends in the fashion market. New designs are generally created based on expert analysis and designer inspiration. In 2009, the most popular designs took their cue from retro styles, like John Lennon's round glasses and Jackie O's ultra-glam oversized, square shades. Other retro looks included a variety of popular styles from the 70s, 80s, and 90s.
Looking ahead to 2010, designers will be spicing-up their product lines with brightly colored frames and lenses and shiny embellishments. In addition to more lens tints and fun frames, you will see many designers go back to basics with classic styles that remain timeless.
As the retro trend continues to build momentum, designers will also introduce more round, cat eye and butterfly shaped lenses that flew off the shelves in 2009. The hottest brands to watch in 2010 are Prada, Gucci and Christian Dior Sunglasses.