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There are seven basic face shapes: round, oval, oblong, base-down triangle, heart-shaped, diamond (prominent cheekbones), and square. The shape of your eyeglasses should blend with your face shape, or if you're looking for a stark look, they should work in contrast with your shape. For example, if you're a square face and you're looking for a bold statement, try triangle-shaped frames. If you're a square face looking to blend your eyewear into your look, go with a straight square frame.
Don't worry about frame color clashing with your clothes, but it's important to pay attention to your skin tone when picking out frames. You don't want to look washed out or grey, and the wrong frames can have that effect.