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Finding knock-off designer sunglasses online is as easy as typing three words into your search engine: "Discount Gucci Sunglasses" (or another name brand). So how do you know if you're getting the real thing or a real rip off? Some retailers will catch your attention just by using desigenr names you're most likely to search for, like Chanel or Gucci. Read item descriptions carefully to search for tell-tale phrases like "inspired by." These alert you to the fact that the merchandise isn't an exact copy, but still gives reatilers protection from trademark infringement.