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FosterGrant brand became synonymous with sunglasses in the 1960s with the launch of the famous "Who's that behind those FosterGrants?" advertising campaign, featured top celebrities of the time, including Sophia Loren, Anthony Quinn, Raquel Welch, and Woody Allen. The campaign was re-launched in 1998 featuring supermodel Cindy Crawford. In fact, AD AGE named FosterGrant's ad one of the top 100 advertising campaigns of all time!