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Sunglasses are a huge market in the country. So much so that sales are carefully monitored. A careful study is made of manufacturer and retailer strategies used to maximize growth and profitability. Reports are generated that include analysis of consumer usage, brand preference, retailing, new products and factors and trends (the impact of fashion on sunglasses as an accessory purchase and the impact of sports participation on sunglass purchases, for example) that will fuel future growth. Who knew shading your eyes from the sun would make such an impact on our economy!